We the Women Are Not Becoming Powerful, We Are Remembering

The Puro San Anto Awards (The Puro Awards)

Tagline: Honoring the Heart, Soul, and Sabor of San Anto

Presented By: La Prensa Texas

1. Puro Corazón (Community, Activism & Unsung Heroes)

The heartbeat of the city, honoring the organizers, educators, healers, and leaders working on the ground to lift up our neighborhoods.

1. Puro Activista / Lucha (Activism & Advocacy)

* Puro Grassroots Organizer: Front-line advocates fighting for housing, neighborhood rights, worker protection, or justice.

* Puro Youth Leader: A student or young advocate driving positive change in their community or school.

* Puro Environmental Champion: Local leaders protecting parks, neighborhood gardens, and clean air/water.

2. Puro Educación (Education & Mentorship)

* Puro Classroom Teacher: Dedicated local teachers going above and beyond for students.

* Puro Cultural Educator: Individuals teaching Chicano/Tejano history, traditional arts, folklórico, or Indigenous heritage.

* Puro Youth Mentor: Coaches, tutors, or program leaders keeping kids safe, inspired, and supported.

3. Puro Resistencia y Memoria (Elders & History Keepers)

* Puro Barrio Historian / Storyteller: Elders and oral historians preserving neighborhood history and lineage.

* Puro Legacy Pioneer: Trailblazing elders in civil rights, local business, or community organizing.

4. Puro Apoyo y Comunidad (Mutual Aid & Resources)

* Puro Mutual Aid Champion: Organizers coordinating free fridges, clothing drives, and emergency neighborhood care.

* Puro Local Non-Profit & Resource Hub: Essential community organizations, food banks, and support centers.

* Puro Safe Space: Community hubs, coffee shops, and venues hosting town halls and gatherings.

5. Puro Sana Sana (Healing & Wellness)

* Puro Neighborhood Curandera(o) / Healer: Beloved traditional healers, curanderas(os), and holistic wellness workers.

* Puro Community Wellness Space: Dedicated spaces fostering community healing, mental health, and care.

6. Puro Gente (Community Business Champions)

* Puro Neighborhood Hero: Everyday individuals making a direct impact in the barrio.

* Puro Business Owner Who Gives Back: Local entrepreneurs and business owners who consistently invest back into their community.

II. Puro Sabor & Dulce (Food & Culinary Traditions)

7. Puro Sabor

* Puro Puro Puffy Taco

* Puro Puro Nachos

* Puro Puro Big Red y Barbacoa

* Puro Puro Sunday Morning Menudo

8. Puro Dulce

* Puro Puro Panadería

* Puro Puro Conchas

* Puro Puro Tres Leches

* Puro Puro Paleta

* Puro Puro Late-Night Raspa

* Puro Puro Sweet Shop

* Agua Frescas

* Fruteria

Puro Arte, Ritmo y Style

III. (Culture, Talent & Life)

9. Puro Arte

* Puro Puro Neighborhood Muralist

* Puro Puro Local Poet

* Puro Puro Visual Artist

* Puro Puro Tattoo Artist

10. Puro Ritmo

* Puro Puro Local DJ / Band

* Puro Puro Tejano / Conjunto Spot

11. Puro Mercado y Style

* Puro Puro Local Artisan

* Puro Puro Open-Air Market / Pop-Up

* Puro Puro Custom Lowrider

* Puro Puro Local Fashion Designer

12. Puro Familia

* Puro Puro All-Ages Gathering Spot (e.g. Mission Marquee Plaza)

* Puro Puro Weekend Family Outing

III. Deliverables & Fulfillment Strategy

To keep execution budget-friendly, efficient, and high-impact for La Prensa Texas:

* Digital Badges: Custom graphics optimized for Instagram, Facebook, and websites reading "Voted Puro San Anto Winner".

* Official Printed Certificates: High-quality certificates for winners to proudly display in storefronts or community spaces.

* Online Directory & Print Feature: A dedicated digital directory on the La Prensa Texas website and a special print issue sharing the stories behind the winners.

Comprehensive Meeting Agenda: La Prensa Texas

Primary Focus: Project Proposal (The Puro San Anto Awards), Editorial Pipeline, & Administrative Updates

1. Feature Proposal: The Puro San Anto Awards ("The Puro Awards")

Tagline: Honoring the Heart, Soul, and Sabor of San Antonio Presented By: La Prensa Texas

Concept & Differentiation Strategy

* The Vision: Unlike commercial city lists (such as the San Antonio Current's "Best of"), this initiative centers on grassroots organizers, local culture, community care, and unsung heroes rather than big marketing budgets or corporate rankings.

* Branding: Uses hyper-local Spanglish ("Puro Puro") and authentic categories that reflect the true identity of the West, South, East, and North sides.

Master Category Breakdown

I. Puro Corazón (Community, Activism & Unsung Heroes)

The heartbeat of the city, honoring the organizers, educators, healers, and leaders working on the ground to lift up our neighborhoods.

1. Puro Activista / Lucha (Activism & Advocacy)

* Puro Grassroots Organizer: Front-line advocates fighting for housing, neighborhood rights, worker protection, or justice.

* Puro Youth Leader: A student or young advocate driving positive change in their community or school.

* Puro Environmental Champion: Local leaders protecting parks, neighborhood gardens, and clean air/water.

2. Puro Educación (Education & Mentorship)

* Puro Classroom Teacher: Dedicated local teachers going above and beyond for students.

* Puro Cultural Educator: Individuals teaching Chicano/Tejano history, traditional arts, folklórico, or Indigenous heritage.

* Puro Youth Mentor: Coaches, tutors, or program leaders keeping kids safe, inspired, and supported.

3. Puro Resistencia y Memoria (Elders & History Keepers)

* Puro Barrio Historian / Storyteller: Elders and oral historians preserving neighborhood history and lineage.

* Puro Legacy Pioneer: Trailblazing elders in civil rights, local business, or community organizing.

4. Puro Apoyo y Comunidad (Mutual Aid & Resources)

* Puro Mutual Aid Champion: Organizers coordinating free fridges, clothing drives, and emergency neighborhood care.

* Puro Local Non-Profit & Resource Hub: Essential community organizations, food banks, and support centers.

* Puro Safe Space: Community hubs, coffee shops, and venues hosting town halls and gatherings.

5. Puro Sana Sana (Healing & Wellness)

* Puro Neighborhood Curandera(o) / Healer: Beloved traditional healers, curanderas(os), and holistic wellness workers.

* Puro Community Wellness Space: Dedicated spaces fostering community healing, mental health, and care.

6. Puro Gente (Community Business Champions)

* Puro Neighborhood Hero: Everyday individuals making a direct impact in the barrio.

* Puro Business Owner Who Gives Back: Local entrepreneurs and business owners who consistently invest back into their community.

II. Puro Sabor & Dulce (Food & Culinary Traditions)

1. Puro Sabor

* Puro Puro Panadería

* Puro Puro Puffy Taco

* Puro Puro Late-Night Raspa

* Puro Puro Sunday Morning Menudo

2. Puro Dulce

* Puro Puro Conchas

* Puro Puro Tres Leches

* Puro Puro Sweet Shop

III. Puro Arte, Ritmo y Style (Culture, Talent & Life)

1. Puro Arte

* Puro Puro Neighborhood Muralist

* Puro Puro Local Poet

* Puro Puro Visual Artist

2. Puro Ritmo

* Puro Puro Local DJ / Band

* Puro Puro Tejano / Conjunto Spot

3. Puro Mercado y Style

* Puro Puro Local Artisan

* Puro Puro Open-Air Market / Pop-Up

* Puro Puro Custom Lowrider

* Puro Puro Local Fashion Designer

4. Puro Familia

* Puro Puro All-Ages Gathering Spot (e.g. Mission Marquee Plaza)

* Puro Puro Weekend Family Outing

Deliverables & Fulfillment Strategy

* Digital Badges: Custom graphics optimized for Instagram, Facebook, and websites reading "Voted Puro San Anto Winner".

* Official Printed Certificates: High-quality certificates for winners to proudly display in storefronts or community spaces.

* Online Directory & Print Feature: A dedicated digital directory on the La Prensa Texas website and a special print issue sharing the stories behind the winners.

Discussion Points for Yvette (Puro Awards)

* Approval of concept & overall category framework.

* Nomination and voting timeline setup.

* Digital directory integration on the website.

2. Interview Schedule & Queue

* Judge Rosie Speedlin Gonzalez: Confirmed for August 2026 (awaiting specific date/time confirmation).

* Henrietta: Pitching and scheduling incoming interview session.

* Open Slot / Upcoming Profiles: Dedicated discussion space for additional community figures, activists, or leaders to add to the interview queue for upcoming issues.

3. Article Pipeline & Status Updates

* Steve Duran Article: Review current drafting progress, outstanding elements, and targeted publication date.

* Priscilla Aguilar Article: Review draft status, graphics/photos needed, and next steps for publication.

4. Administration & Operations

* Payroll Discussion: Review recent hours, submission logs, payment schedule, and operational updates.