Send Press Releases to info@laprensatexas.com
Introduction
This grass roots publication is the life source for a community that is not easily afforded viable access to diverse, accessible and surrounding media. San Antonio and the sur- rounding counties have become accustomed to relevant news brought to them in both English and Spanish since 1913.
La Prensa was the leading Spanish-language newspaper circulating in South Texas until 1963 and was resurrected in 1989 by two pillars of the San Antonio community, Tino and Millie Duran.
Our Circulation
45,000 printed and distributed weekly
Language: English and Spanish
Content: Community News and Resources
Print Ad Opportunities
Inserts: We are capable of including insert advertising for clients.
Advertorials: We are cultivating a collaborative atmosphere. This is a detailed ad that reads like an article. This is a custom rate.
Commercials: Our advanced platforms are able to support your commercial.
All files must be 300 DPI and camera ready. Deadline for all creatives is Tuesday by 5 pm CST. The paper is distributed weekly and published every Sunday.
For One Week
- 2″ x 2″ – $60
- Banner (11 x2) – $200
- Quarter page (5 x 5.5) – $300
- 6″ x 5.5″ – $400
- Half page (10 x 5.5) – $600
- Full page (10 x 11) – $1,200
For One Month
- 2″ x 2″ – $180
- Banner (2 x 11) – $600
- Quarter page (5 x 5.5) – $1,000
- 6″ x 5.5″ – $1,200
- Half page (10 x 5.5) – $2,000
- Full page (10 x 12) – $3,500
Readership
174.7K Monthly Readers
6K+ Monthly Website Sessions
5K+ Monthly Website Visitors
DISTRIBUTION
45,000 Copies distributed every Sunday across 35+ zip codes
La Prensa Texas Publication distributed at events throughout the year
Active Zip codes: 78006, 78070, 78130, 78132, 78148, 78154, 78201, 78202, 78203, 78204, 78207, 78209, 78210, 78211, 78212, 78213, 78214, 78215, 78216, 78217, 78218, 78219, 78220, 78221, 78222, 78223, 78224, 78225, 78226, 78227, 78228, 78230, 78232, 78237, 78238, 78239, 78240, 78242, 78247, 78244, 78245, 78247, 78248, 78249, 78250, 78251, 78253, 78256, 78258
Newsletter
2,440+ Subscribers
DEMOGRAPHIC BREAKDOWN
FEMALE 54.53 %
MALE 45.47 %
18 – 24: 1.52%
25 – 34: 3.1%
35 – 44: 7.5%
45 – 54: 13.9%
55 – 64: 17.6%
65+: 41.2%
Social Media Insights
Total Views
Total Audience
57,600 Engagements
Total Audience 12,379
21,000 Followers
138,000+ Views
95.6 Likes
8.3 Comments
138,000+ Views
95.6 Likes
8.3 Comments
4.6 Million + Views
44,959 Followers
Sponsored Video Production
Pricing per 60 second Video
Average Video Production Cost $600
Sponsored Social Rates
60-Second Video / Commercial $150
Carousel or Single Image Post $190
Website Ad Opportunities
Leaderboard Banner Top - 1000px x 300px
8 ad spaces available per month
(Each ad rotates every 25 seconds)
$300 per ad per month
Leaderboard Banner Bottom - 1000px x 300px
8 ad spaces available per month
(Each ad rotates every 25 seconds)
$200 per ad per month
Sidebar ad - 300px x 240px
8 ad spaces available per month
(Each ad rotates every 25 seconds)
$150 per ad per month
Sidebar Ad - 600 x 1000
8 ad spaces available per month
(Each ad rotates every 25 seconds)
$250 per ad per month
Sponsored Articles
(500 – 1000 words & high res picture/video)
- 1 month – $500 per month
- 3 months – $460 per month
- 6 months – $416 per month
- 12 months – $333 per month
*All sponsored articles are shared via email, Facebook, Twitter, and Instagram.
Email Ad Opportunities
Weekly Newsletter Sponsorship – Brought to you By: Rectangle Slot (300px × 250px) 2 slots available per week. Buy more and save!
1x Newsletter Sponsorship = $350 each
3x Newsletters = $300 each (15% discount)
6x Newsletter = $275 each (22% discount)
12x Newsletter = $245 each (30% discount)
Dedicated Email Sponsorship – Email Brought to you By: (600px x 800px) 3 slots available per week, Monday – Friday. Buy more and save!
1x Email Sponsorship = $600 month ($7,200/year)
3x Emails = $540 per month (10% discount = $1,620/year)
6x Emails = $500 per month (17% discount = $3,000/year)
12x Emails = $450 per month (25% discount = $5,400/year)