It is no surprise that San Antonio is among the nation’s leading bilingual cities where providing
information and news in English and Spanish is critical to success. This because of the responsibility we share to communicate with the next generation of Hispanic families who will ultimately shape what it means to live in the Alamo city.
As such, we are excited to share that a new generation of La Prensa Texas is here to help you reach this ever-growing and evolving demographic of bilingual families and businesses in San Antonio. Our rates are still as affordable as ever and we offer a targeted and custom approach to reaching the local Latino community through our traditional and expanding advertising media platforms; and via unique sponsorship opportunities because of our new non-profit status.
By offerering you a means to market and communicate to this community while supporting a local non-profit dedicated to helping ensure that Latinos are equipped with vital information regarding informative news and current events, together, we are chipping away at disparities between race,language, and income to unite all of San Antonio for an exceptional future through engagement, interaction and promotion with our beloved brand and legacy. It’san emerging Hispanic Era that you do not want to miss out on.
In achieving this new high point in La Prensa’s history, we are pleased to share our Board
Members that have been part of this journey.They include Dr. William Elizondo, Yvette Tello,
Fernando Reyes, Louis Escareno, Dr. Ricardo Romo, Tommy Calvert and Leonard Rodriguez.
Under this leadership team, La Prensa Texas was reorganized into a 501(c)(3) non-profit entity to
help expand its reach and depth of community impact while keeping the legacy alive.
We look forward to working with you—to learning more about your goals—to helping you achievesuccess. We are here for businesses, entrepreneurs, government, education, and community.

We are here for you.

With Great Respect,
La Prensa Texas Board

Fernando Reyes
Chairman of the Board
f.reyes@laprensatexas.com
President of Reyes Automotive Group II and Reyes Amtex Automotive. Mr. Reyes is a businessman, entrepreneur, community leader and family-oriented individual. Before starting his businesses, Mr. Reyes worked for the federal government; specialized in government contracting and worked on special projects for the White House, Congress and other federal agencies. He is an active member in multiple civic organizations.
Tommy Calvert
Board Member
Bexar County Commissioner for Precinct 4. Los Angeles Weekly called him San Antonio’s “wunderkind” and Gardner Selby of the Austin-American Statesman said he is “one to watch” in Texas politics. Calvert started his own public relations and public affairs firm, Calvert International Consulting (CIC), in 2002. Over the past 16 years, CIC has been a trusted advisor to public sector leaders.
Dr. William Elizondo
Board Member
President of My Optical and Barchester Properties. Mr. Elizondo is a retired optometrist, former Marine and War veteran. His career includes National Health Director of the League of United Latin American Citizens, SAISD Board President, Governing Person of Refractive Surgery Consultants of San Antonio, Director of the Clearview Medical Center of Texas, President of the Clearview Medical Foundation of Texas and President of Sevene Investments, Inc.
Louis Escareno
Board Member
Licensed attorney in private practice focused on public policy advocacy, public affairs, government relations and law. Mr. Escareno brings more than 30 years of experience in public policy and law with experience and a strong focus on the US-Mexico border region; is general counsel and director of government and public affairs for Duty Free America/UETA and sits on the board of the U.S.-Mexico Chamber of Commerce, the Border Trade Alliance and the San Antonio Hispanic Chamber of Commerce, among other groups.
Leonard Rodriguez
Board Member
Rodriguez is an entrepreneur with White House and Wall Street experience. He was an appointed advisor to the President of the United States, worked as a venture capitalist in New York City, led numerous real estate development projects and has launched multiple successful companies including a consulting firm with offices in San Antonio, Houston and Washington, D.C. In 2017, he was a recipient of the St. Benitia Humanitarian Award.

Dr. Ricardo Romo
Board Member & Contributor
Historian, writer, photographer and Chicano art curator. Dr. Romo also authors a weekly column on culture and politics for La Prensa Texas. For 20 years, he served as the President of the University of Texas at San Antonio, was a founding member of the Briscoe Museum and currently serves on the SWRI Board.

Yvette Tello
Publisher
y.tello@laprensatexas.com
Yvette Tello is a dynamic figure in the media and entertainment industry, making significant strides as both a consultant and a publisher. With a passion for marketing and strategy, she has established herself as a respected authority in the field. Alongside her consultancy work, Yvette is the proud owner of a local construction and maintenance company, demonstrating her diverse entrepreneurial skills.
As the publisher of La Prensa Texas, the oldest bilingual newspaper in the US, Yvette has created a platform that amplifies the voices of people of color. She is a staunch advocate for diversity and inclusion, providing resources and opportunities for underrepresented communities to share their stories and perspectives.
With her multifaceted career and unwavering commitment to promoting diversity and creativity, Yvette Tello stands as a beacon of inspiration in the media industry. Her work continues to make a lasting impact, empowering individuals and communities to have their voices heard.