In an inspiring tale of courage and purpose, Eduardo Peñalosa, a former executive at AB InBev, has embarked on a transformative journey from Mexico City to San Antonio, Texas. With a heart dedicated to serving the elderly and a vision for a better future, Peñalosa has launched Right at Home San Antonio East & South, a senior care service designed to elevate the quality of life for seniors in the community. Peñalosa’s career was marked by success in the corporate world, managing growth strategies for global giants like Walmart and Bayer. Yet, as he welcomed his second child into the world, he felt a profound shift in priorities. “I started to think about what kind of legacy I wanted to build for my children,” he recalls. A pivotal moment came when a former boss posed a thought-provoking question: “What would you do if you were 100 times braver tomorrow?” This question ignited a fire within him to step outside his comfort zone and make a meaningful change.
Leaving behind a high-level position in Mexico, Peñalosa took the leap to move his family to the United States. His goal was clear: to create a business that not only served a purpose but also enriched the lives of seniors and their families. “I wanted to do something that connected my personal values with my professional life,” he explains. Right at Home is a well-established brand with over 30 years of experience in in-home care. Peñalosa is proud to be a franchisee, operating in a territory that spans from South San Antonio to Seguin. “What I love about this franchise is the robust support system and access to experts in various fields,” he states. This collaborative environment allows him to provide comprehensive care tailored to the unique needs of each client.
The mission of Right at Home resonates deeply with Peñalosa. “We help seniors maintain their independence and dignity while extending their lives. Studies show that seniors receiving in-home care can live up to two years longer,” he shares. This statistic highlights the significance of his work, reinforcing his commitment to improving the quality of life for the elderly.Understanding the challenges families face when caring for elderly loved ones, Peñalosa emphasizes the importance of community engagement. “Many families in San Antonio are multi-generational, and they often carry the stories of their ancestors,” he notes. This cultural backdrop motivates him to provide services that reflect the values of family care and support.
Peñalosa is particularly passionate about serving veterans and their spouses, recognizing the unique challenges they encounter in accessing care. Right at Home collaborates with Veterans Care Coordination (VCC) to facilitate funding and support for veterans seeking in-home care services. “This partnership is vital as it ensures that both veterans and their spouses can receive the care they deserve,” he explains. As Peñalosa continues to establish Right at Home in San Antonio, he envisions a future filled with opportunities for growth and enhanced services. He hopes to expand the reach of his franchise, ensuring that more families have access to compassionate care for their elderly loved ones. “I believe that by providing quality in-home care, we can create a happier and more fulfilling society,” he asserts. “I’m incredibly grateful to have such an amazing office team by my side—Jessica Salinas, Aimee Peterson, and Grace Cooley bring so much dedication and heart to everything we do. And of course, James Tyler, our Care Director, has been instrumental in building strong relationships and ensuring we deliver the best care possible. His leadership and commitment, along with the incredible work of our team, give me confidence that we’ve found the right people to not only serve our community today but to grow, expand, and open new territories together in the future.”
In his personal life, Peñalosa is motivated by the desire to build a better future for his children. “I want them to experience a life filled with purpose and community,” he reflects. His journey is not just about professional success; it’s about leaving a legacy that embodies compassion, resilience, and dedication to family values. Eduardo Peñalosa’s journey from corporate executive to dedicated senior care provider is a testament to the power of courage and purpose. With Right at Home, he is making a significant impact in the San Antonio community, ensuring that the elderly population receives the care they need to live fulfilling lives. As he builds this new chapter, Peñalosa invites families to join him in creating a supportive and caring environment for seniors in their community, fostering a culture of compassion and respect for those who have paved the way for future generations.
