Immigrating from Mexico to the United States in 1985 as a young child, David Lara experienced many hardships. Not knowing any English, Lara was bullied at school and felt alienated. There was one thing that Lara enjoyed growing up that helped him escape his hardships: art.
“As the time went by, art was my thing,” said Lara. “Everything was art, photography, dancing, and I fell in love with the art of cutting hair.”
The now owner of Southtown Barbers is able to express his love of cutting hair, serving the people of San Antonio.
After graduating high school a year early, Lara attended a beauty school, and later worked at Great Clips.
It was at Great Clips where Lara met the Robin to his Batman, Veronica Najera. Najera was the general manager at Great Clips and built an instant connection with Lara.
The two were very good friends, but Lara decided to move on from Great Clips in hopes of opening his own barber shop.
After opening his shop, Lara realized that he was missing something, his Robin. Lara convinced Najera to leave her role as general manager at Great Clips and join him at Southtown Barbers.
One day, after closing his shop for the day, Lara invited Najera for ice cream. They stopped by a place called Eagle’s Corner, an old ice cream shop. As they were sitting outside the shop with their ice cream, they both had the same idea, “barbershop.”
They fell in love with the location, and after having some troubles at their previous locations, they were finally able to land at their dream location, where Southtown Barbers is currently located.
If you would like more information or want to set up an appointment with Southtown Barbers (210) 462-3532 located at 1802 S St Mary’s St, San Antonio, TX 78210
You can follow them on Instagram and Facebook @Southtownbarbers.
From Immigrant to Successful Business Owner: The Story of David Lara and Southtown Barbers
Interview by Angel Contero
Article by Jeremiah Sosa