VIA Metropolitan Transit has selected talkStrategy, a woman-owned, full-service, independent communications agency based in San Antonio, as its new advertising, marketing and public relations agency of record to help VIA engage and inform the community on transformative projects, and services while enhancing ongoing efforts to grow ridership.

The VIA board voted unanimously Tuesday to retain talkStrategy for an initial three-year contract that may be extended for up to two additional one-year terms.

talkStrategy will assist VIA in the development of a wide array of campaigns focusing on brand awareness, ridership, and workforce recruitment, helping the agency to maintain and grow its share of the market.

In collaboration with VIA’s Marketing Department and Communications and Strategic Initiatives Department, talkStrategy will assist in brand development, campaign development, media planning and buying, creation of marketing collateral, social and digital media strategy, public relations, and website management. Additionally, the firm will collaborate on promoting the launch of new services and support communications and government relations efforts. talkStrategy’s local experience includes San Antonio Water System (SAWS), San Pedro Creek Culture Park, Brooks, and Pre-K 4 SA. It specializes in strategy, creativity, digital advertising, social media, public relations, and account management.

VIA provides safe, reliable transportation options that put opportunity within reach for millions of passengers each year. VIA began operation in 1978 and today serves 14 member cities and the unincorporated areas of Bexar County, operating seven days a week on 77 routes, with complementing VIAtrans paratransit service and VIA Link on-demand options. VIA’s family of services help connect our community, support economic vitality, and enhance quality of life throughout the region. In 2020, voters approved funding for VIA’s Keep SA Moving plan, in support of projects designed for a modern mass transit system in San Antonio and Bexar County. Visit for more information. Follow us on Facebook, YouTube, Instagram, LinkedIn, and the X platform, formerly known as Twitter.
Photo Captions from top to bottom:
Laura Hotten
Chief Creative Officer, Chief Digital Officer

Kristine Smith
Chief Strategy Officer

Anamaria Suescun-Fast
Chief Executive Officer, Owner