The Dallas Cowboys launch their first-ever Fiesta medal that goes on sale April 2. The medal will initially be sold online at and then sold at retail outlets throughout San Antonio, including H-E-B. The cost of the medal is $15. Proceeds from the sales benefit the local Command of the Cowboys’ official non-profit, the Salvation Army.
The medal, designed by the Cowboys head office, features a round medallion with the team’s iconic blue and white star logo surrounded by a lively border in fiesta colors. The medallion, suspended from a Cowboy blue grosgrain ribbon, is topped with the official headgear of Fiesta, the Mexican sombrero, with ‘2019’ on the cap. This is sure to be a collector’s item both for Fiesta and Cowboys fans.
To celebrate Fiesta with their San Antonio fans, the Cowboys will bring the Dallas Cowboys Hall of Fame Truck to Fiesta’s first-night event, Fiesta® Fiesta, on Thursday, April 18 at Yanaguana Garden at Hemisphere from 3 p.m. to 9 p.m. It will remain at Hemisphere until Saturday, April 20 and will be open from 10 a.m. to 7 p.m. Friday, April 19 and from 10 a.m. to 5 p.m. Saturday, April 20. The Hall of Fame Truck is a mobile program dedicated to bringing the Cowboys experience to the fans. This one-of-a-kind attraction provides an interactive opportunity for all fans to enjoy. The truck contains Super Bowl trophies and rings, Super Bowl MVP lockers, historic uniforms, life size statues of Bob Lilly and Emmit Smith, multimedia exhibits and much more.
“We are delighted to partner with the Cowboys and honored to be beneficiaries of their first-ever Fiesta medal. The Cowboys’ generosity will help us to continue to fulfill our mission of helping men, women and children in need in the San Antonio community,” said Major Rob Webb, Area Commander for The Salvation Army of San Antonio. “This wonderful team understands that Fiesta has always been about raising funds for local non-profits and continues this tradition through this medal.”
In addition to being available at, limited numbers of the medals will be available the week of April 1 at the Dallas Cowboys Pro Shop stores in San Antonio, Fans United and H-E-B’s San Antonio stores. The medal will also be sold during select Fiesta events such as Oyster Bake, Pin Pandemonium at Fiesta® Fiesta and Taste of New Orleans, as well as at the Official Fiesta Store at 2611 Broadway.
For more information, please contact:
Matt Smith
ArchPoint Branding and Marketing
(210) 288-5730

Brad Mayhar
The Salvation Army of San Antonio
Public Relations Manager