Pingel joins HOLT with over 20 years of experience in technology and digital innovation

San Antonio, Texas (July 16, 2020) – After a nationwide search, HOLT CAT® has announced the appointment of Joyce Pingel as Senior Vice President, Chief Information Officer and Head of Digital. In the role, she will be responsible for leading, managing and directing IT and digital functions while providing strategic direction for the information technologies and communication systems at HOLT. Pingel was chosen from dozens of candidates to advance HOLT’s tradition of innovation, an important part of one of the company’s core values of continually getting better.

Pingel joins HOLT from Des Moines, Iowa where she has spent the past eight years as CIO at Kum & Go / Krause Group driving the digital strategy and technology transformation for 5,000 employees in 400 stores across 11 states. Before that, she gained over 20 years of domestic and international experience leading technology teams and innovation in the financial services industry at Principal Financial Group and Aviva Investors.

In line with HOLT’s Values-Based Leadership, Pingel believes in supporting the communities where she lives and works. Through her work as an appointed member of the Iowa Governor’s STEM Advisory Council, she helped invigorate the PreK-12 talent pipeline toward STEM careers and advocated for increasing diversity and inclusion in the technology industry, especially for women. She served as a United Way of Central Iowa executive board member for three terms and supported quality learning as a member of Women United and the Dean’s Advisory Board at the University of Northern Iowa.

“I am excited to welcome Joyce to San Antonio and the HOLT family,” said Corinna Holt Richter, president and chief administrative officer at HOLT CAT. “Under her leadership we will continue improving customer solutions through the use of technology. Her extensive knowledge and experience analyzing and implementing innovative IT and digital solutions will no doubt transform how we do business.”Pingel and her husband Brad have 4 children and will be looking for a home in the San Antonio area over the upcoming month.


HOLT CAT® sells, rents and services Caterpillar® machines, engines, generator sets and trucks in a 118-county Texas territory spanning from the Red River to the Rio Grande. HOLT offers total machine and engine rebuild capabilities, sells used equipment around the world and fabricates its own line of land clearing equipment and HOLT Spray King® water tankers. HOLT is also a Link-Belt Crane products dealer.  SITECH Tejas, another division of HOLT, is the authorized dealer for Trimble Heavy and Highway construction products and services as well as AccuGrade grade-control products in the same 118 county territory in Texas.

The Holt name has been associated with heavy equipment and Caterpillar for over 100 years. HOLT CAT Chief Executive Officer, Peter J. Holt and HOLT CAT President, Corinna Holt Richter, are direct descendants of Benjamin Holt, who in 1904 developed the first successful track-type tractor which he named the “Caterpillar.” HOLT CAT has come to be synonymous with quality, integrity and commitment to customer service.

The HOLTCAT team is committed to providing rock solid stability with superior products and services to heavy equipment and engine users from “The Red River to the Rio Grande™.” For more information, visit


Nicole Harvey 
Account Coordinator

825 East Locust Street
San Antonio, TX 78212
O – 210-826-8899
C – 308-627-7841