In the United States, more than 11.6 million businesses are owned by women, and 5.4 million of those businesses are majority-owned by women of color – a statistic that LiftFund Women’s Business Centers (WBC’s) would like to see dramatically scale in the coming years. To better empower and support minority women business owners, LiftFund Dallas and San Antonio Women’s Business Centers are pleased to announce the Women of Color: Shaping The Future Conference, on March 25. Featuring some of the nation’s most successful minority business leaders, including Lisa Price, founder of multimillion-dollar beauty brand Carol’s Daughter – the one-day virtual conference aims to inspire and provide useful tools for minority businesswomen to thrive as successful entrepreneurs, and ultimately help close the inequalities gap.
“The Women’s Business Center has always been a reliable resource and safe space for female business owners to connect with like minded individuals and advisors to help reach their potential,” says Tarsha Polk Hearns, director of LiftFund Dallas/Ft. Worth Women’s Business Center. “However, this conference is set to not only help inspire and shape, but to truly elevate minority businesswomen and take their businesses to the next level in 2021, by giving them the necessary tools and lessons learned by leading business owners and entrepreneurs.”
Registration for the Women of Color: Shaping The Future Conference is currently open and only costs $15 to participate. The virtual conference targeted to women business owners across the state of Texas and will provide participants with useful resources, as well as give them an incredible opportunity to learn from and engage with some of the most prominent minority business owners and entrepreneurs in their local communities. Engaging speakers for the day include, but are not limited to:
Lisa Price, Carol’s Daughter Founder – Opening Keynote Speaker
Janie Barrera, LiftFund CEO – Closing Keynote Speaker
Tom Ziglar, Ziglar Inc CEO – Speaker
Anjie Vichayanonda, Leg Up Legal CEO and Founder – Speaker
Janice Omadeke The Mentor Method CEO and Founder – Speaker

Conference speakers will share insights into their own journeys as successful business owners and entrepreneurs, as well as touch on topics for the 2021 business owner, including:
Lessons Learned: Marketing strategies in a post-COVID world
Self-Care for the ShePreneur
Breaking the Mold, Shaping the Future: Stories and triumphs from women of color in underrepresented industries
10 Leadership Virtues for Women During Disruptive Times: Coaching your team through immense change and challenge
In Your Corner: How to have an impactful mentor relationship
“Ultimately, we want minority businesswomen to walk away from this conference feeling empowered, more educated and equipped with real solutions to level the playing field for women of color. The resources and knowledge they acquired at the Women of Color Conference, will give them new ideas to implement into their businesses with the goal of reaching beyond their potential,” says Zindy Infante, director of LiftFund San Antonio Women’s Business Center.
In addition to an impressive roster of speakers and engaging topics, the conference will also host breakout sessions for participants to immerse themselves in, on topics of:
Find Funding: Let’s discuss all the options
Hold Your Own: Moving past imposter’s syndrome
Hand in Hand: Building a community that uplifts us all
Leveraging Certifications to Scale Your Business
Women of Color Need Allies and Advocates
State of Women in Color
“When starting my business, I could only dream of participating in an event or networking with professionals of this caliber. The opportunities were few and far between. Some might say, if I were building Carol’s Daughter today, perhaps things would have been easier. I doubt it. Business is hard. Period. What would have been different is seeing others who look like me doing it,” says Lisa Price, founder of Carol’s Daughter. “I never get tired of saying it because it is true “Representation Matters.” We must see it to be it. We must hear the stories and learn from the experiences and be guided on the path. There isn’t a standard playbook for Black business owners and entrepreneurs, but there is a greater sense of awareness, and support more than ever before to foster and help grow, Black business professionals; and I am thrilled to see these resources becoming more accessible year after year.”
More than 250 virtual attendees are expected to participate in the inaugural conference, and it’s encouraged that those interested in the event purchase their tickets early, as similar past events have sold-out quickly. Additionally, there are still multiple sponsorship opportunities available for businesses, individuals, and nonprofits to take advantage of. Sponsors of the conference will reach minority female business owners generating under $1M in revenue throughout Texas, with the sponsorship dollars providing the necessary tools and guidance for businesswomen of color to grow their businesses.
To date, the LiftFund Women’s Business Centers has served more than 4,800 clients and helped them gain access to more than $11.7 million dollars in funding. In addition to its DFW and San Antonio locations, LiftFund serves the entire state of Texas, with its corporate offices located in San Antonio. For more information about the Women of Color Conference, to register, or sponsorship opportunities, please visit