Lionel Sosa is an independent marketing consultant and a nationally known portrait artist. A native of San Antonio’s Westside, he served in the U.S. Marine Corps after graduating from Lanier High School. He founded Sosa, Bromley, Aguilar & Associates, the largest Hispanic advertising agency in the U.S. Sosa is an acknowledged expert in Hispanic consumer and voter behavior and was named “One of the 25 most influential Hispanics in America” by Time Magazine. He was a political media consultant for Presidents Ronald Reagan, George H. W. Bush, and George W. Bush. Sosa has served on the teams of eight national Republican presidential campaigns.


Sosa earned reognition from the Texas Business Hall of Fame and was selected as one of the 25 Most Influential Texans by Texas Monthly magazine. Sosa also served on the Board of Regents of The Texas A&M University System; the Board of Trustees for the University of the Incarnate Word; the Boards of Sesame Workshop, creators of Sesame Street; ACT (American College Testing); PBS, the Public Broadcasting System; NCLR, National Council of La Raza, and The Briscoe Western Art Museum.
Sosa is the author of three books and is co-author of two others. His publications include “Think and Grow Rich, a Latino Choice” by Random House, and “The American Dream: How Latinos Can Achieve Success in Business and Life” published by Dutton.

He is also co-author of “El Vaquero Real- the Original American Cowboy” published by Bright Sky Press. He and his wife Kathy Sosa, a prominent artist, co-authored the book “Children of the Revolucion- How the Mexican Revolution Changed America,” distributed by Texas University Press.
Lionel Sosa’s large mural “Living in My Skin: A Look Into San Antonio’s Black Community,” displayed next to the Tobin Center for Performing Arts, featured 33 Black men. The mural is dedicated to actively being anti-racist and demonstrating the hardships experienced by the Black community. Each portrait, painted in vibrant colors, is accompanied by the shared experiences of the men and provides insight into their lives.